Introduction:
It’s 2024, and you cannot depend solely on word of mouth to attract new customers. Instead, you need a robust marketing strategy highlighting that you’re the best cleaning service in town to reach the mass audience.
Consider using marketing collaterals to enjoy wider customer reach and impressive brand awareness. The best thing is they are affordable and allow you to advertise your brand creatively. This article defines marketing collaterals and offers a comprehensive list of collaterals that every small business needs to make a more significant impact.
Defining marketing collateral for a business
Marketing collaterals are branded media that promote your brand, product, or service among the targeted audience.
It can consist of anything from printed materials to digital media that helps you educate people about your offering. These collaterals can range from blog posts and magazines to brochures, flyers, direct mail, ebooks, videos, and more.
Impactful marketing collaterals for a cleaning service
Let’s take a look at some of the most impactful marketing collaterals that a cleaning service business needs to have:
- Brochures and flyers:
Brochures and flyers are still highly relevant, especially when promoting a business, a new product, or a limited-time discount. Distributing eye-catching cleaning service flyers in high-traffic areas like shopping malls or grocery stores can successfully turn casual onlookers into regular clients. Designing a brochure and a flyer with pertinent content and attractive graphics is vital to get more attention and increase sales.
Make sure to design your printed collaterals professionally, reflecting your work ethic and dedication towards your job. Always add a QR code on your brochures and flyers to facilitate people’s convenient access to your website or social media accounts.
Business cards
Business cards are excellent for networking and making a good impression. It constantly reminds your clients about your services whenever they see the card.
Design stunning yet contemporary business cards using PosterMyWall’s customizable templates to ensure your design reflects your true brand identity. Always keep some extra business cards on hand in case you need them, and make sure the material you use for your cards is durable and long-lasting
Emails
Emails allow you to stay in contact with your previous and potential customers. You can use emails to convey news related to the launch of new services, the latest offers, discounts, or simply reminders about availing of your cleaning services. Email is a crucial marketing collateral as it has a high return on investment (ROI), i.e., approximately $42 return on the investment of $1.
Make sure to use consistent branding elements like your logo, color scheme, social page links, etc., in your emails for better brand recognition and to facilitate readers’ contact with you.
Service catalogs
A service catalog gives an overview of your cleaning services. For a successful catalog, you must present your business in a style that reflects your story and unique offering. Add HD images, attractive layouts, and compelling content rather than listing your services.
The catalog can also feature customer testimonials, a call to action (CTA), and other contact details for convenient navigation.
Door hangers
Door hangers are a kind of printed collateral that features a card with a hook or hole to hang it on a door knob. Door hangers, made of paper or plastic, are affordable to reach people in a particular area or residential and business buildings.
Door hangers let you advertise your name and unique services on people’s doors, which is ideal if you are a cleaning service primarily serving homes and businesses.
Mobile billboards
Mobile billboards are an economical way to advertise your cleaning service by utilizing large displays on trucks or trailers. These displays range from fascinating pictures and service highlights to engaging visuals and messages to draw in passing traffic.
These displays can feature eye-catching images, service highlights, and intriguing visuals and messaging. Moving billboards also generate better customer responses than stationary billboards.
Blog posts
Blog posts are crucial marketing collateral for a cleaning service business. Blog postings assist you in drawing new clients to your website by ranking you higher on Google searches and highlighting your specialty and services.
Publishing helpful information, ideas, and problem-solving material on your blogs regarding cleaning matters helps potential customers discover your business while searching for their cleaning problems.
Infographics
Infographics allow you to convey tons of information in a captivating way. They help present the best cleaning tips, service offerings, and step-by-step guides to create awareness and pique people’s curiosity.
Creating interesting infographics gives the impression that you are the master of your art. The choices for sharing your infographics are virtually limitless. You may post them on your blogs and social media pages, hand them out in your community, or send them via direct mail.
Conclusion
Marketing collaterals are an influential content that every cleaning service provider needs to invest in. Professionally crafted marketing collaterals help you convey a unified message and establish a consistent brand image.
Ensure all your marketing materials—emails, leaflets, brochures, and the like—have a consistent brand image and accurately convey your ideology. By implementing an effective marketing strategy, you can help your business grow.