American Airways launches house wine delivery provider

American Airways (AA) is launching a new wine shipping and delivery company that will ship beverages served on board its planes and in its airport lounges to customers’ homes.

The new provider, recognised as Flagship Cellars at-property, will allow prospects more than the age of 21 to select from a person-off “curated collections” of wines, construct their have range or buy a  $99.99 (£73.20) regular membership of 3 “prestigious wines”.

The wines will be picked by “an award-profitable master sommelier solely for American” from its Flagship assortment, says the airline.

The airline will also give users of their AAdvantage loyalty method two miles for each dollar expended on the wine orders, excluding any taxes, shipping and delivery and costs.

The wines in the Flagship Cellars collection are these commonly served to company and 1st class travellers on AA’s planes and in airport lounges.

Many are currently getting bought at underneath sector benefit, probably due to the fact they are surplus to necessities.

As a end result of the coronavirus pandemic, numerous US airways stopped drinks support on flights. Coupled with the downturn in aviation, airways now uncover them selves with a surfeit of wines and other drinks.

AA states that the membership company may only be for a confined time when shares last.

The carrier isn’t the only airline to promote other solutions all through the pandemic.

Australian airline Qantas allowed aviation enthusiasts to select up a slice of nostalgia by offering off drinks carts from its quickly-to-be retired Boeing 747 aircraft.

The Australian flag provider set 1,000 galley trolleys, absolutely stocked with champagne, red and white wine from Oz, Tim Tams, pyjamas and a first-course blanket, up for sale on 24 September.

They all bought out inside a several hours, making close to $1m (£785,000).