In the end, those big box HI stores have a massive share to claim, and opportunity is present. When shoppers do go to a big box HI retailer for parts, close rates for the sale are about 5 to 10 percent higher. Consumers want to buy parts from these stores; data shows they buy at these stores when given the opportunity primarily because of convenience. Enhanced advertising efforts and building up both in-store and online inventory could bring about a major shift and a larger share of the OPE parts market. To read the full article containing this research, visit this link on the TraQline website.

TraQline, created by the Stevenson Company, is a top resource for insightful market share data in North America. The unique technology and methodology behind TraQline involves looking beyond internal sales data to gain further understanding of the market based on consumer behavior and voice.