August 15, 2022

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Edie Parker Launches Whimsical Household Assortment For Spring 2021

3 min read

Edie Parker’s whimsical acrylic purses end you in your tracks. Frequently, the vivid, colourful luggage depict additional everyday objects, no matter whether it’s a piece of shrimp (indeed, actually) or fruit. Founder Brett Heyman, who splits her time between New York Town and Connecticut with her spouse and children, founded Edie Parker in 2010 and began designing dwelling decor in 2016. 

Heyman not too long ago launched the Spring 2021 collection and, unsurprisingly, it’s just as colorful and adorable as her past collections. Just in time for warmer weather conditions, the selection feels fruit-focused, with watermelon fruit bowls and trays, tic-tac-toe video game boards, acrylic Link Four sets and  tabletop lighter and ashtray sets, all in a rainbow of colours.

Other things in her residence decor collections involve coasters, image frames, candlestick holders, vases, chargers for plates, checkers boards, totems, vainness trays, swizzle sticks and card containers. Edie Parker is also known for its customized capabilities, like including a name on a bag or tray.

Heyman’s foray into residence decor came from her purchasers who would use their handbags as coffee table decor when they weren’t using  them. 

“The truth that we primarily use acrylic as our most important materials lends itself to a great deal of house accessories that have been produced because the 1950s,” Heyman claims in an interview with Forbes. “Obviously, there have been acrylic residence objects endlessly, but I consider our use of shades and textures and the marble acrylics that we pour and the tie dye we use furnished a fresh spin on these home things. Since the bags were this kind of screen pieces and men and women have been working with them as display screen pieces, I feel it built feeling. It was a normal transition to make precise household goods with property operate.”

There is anything for all people in Edie Parker’s residence decor collection, whether you like sparkly silver, incredibly hot pink or lime environmentally friendly or extra muted tones. The merchandise are good for entertaining purposes, hostess items or making use of in your residing space, kitchen area or bedroom.

In 2019, she introduced sister brand name Flower by Edie Parker, which is a luxurious hashish products line promoting stylish pipes, grinders and containers that appears to be to seamlessly transition into home decor as properly. 

“In 2019, we needed to do extra and grow our breadth of merchandise,” Heyman states. “We saved pondering about the property collection and that we liked it, but what else could we do in residence? The use of hashish came up in people conversations, including  how we internally entertained at dwelling and provides that we would deliver close friends or offers that we would like to acquire. It became fairly distinct that there wasn’t any one genuinely building cannabis add-ons in a thought of considerate way with the way that we might want them to search.”

A line of cannabis products for the property felt pure to Heyman, and she needs persons to have interaction with cannabis like any other purchaser brand.

“The objects that we make are intended to be displayed and relished and not hidden away in a drawer,” she suggests.

Edie Parker’s Spring 2021 assortment launches on the internet January 25.

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